Just in Time for the Holidays!!

We're excited to announce our Winter issue is now available! 

Check it out here and make sure to share it with your friends!

Happy Holidays!

XOXO, TRAX

Homecoming Week!!

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Every year, around the beginning of the school year, there comes a week that is coveted by college students. It encompasses everything from parades and concerts, to football games and free food. What is this revered and honored festival you ask? It’s Homecoming Week! Time to take out those party pants and brush up on the lyrics to the school song. With the variety of goings-on, what is a girl to wear? Well ladies, here is your style guide for Homecoming weekend 2012.

We live in Minnesota, and chances are that the rest of the week will be unbearably cold. For this year’s events, I would suggest breaking out those long underwear and packing on the layers. As there are usually a multitude of maroon and gold beads strewn about, it is easy to show your spirit with ways other that cut-up football t-shirt that you have donned for the past three football games. Pull out your warmest sweatshirt (preferably maroon and gold), grab your Golden Gopher blanket and get ready to show your school spirit!

XOXO, TRAX

written by Justine Tutewohl

Minneapolis/St Paul Fashion Week is Here!

MplsFW is here! 

Look by Kayna&Jenny - Envision Fall 2012
photo cred: Rhea Pappas

Do you have your tickets yet? With a fantastic kick-off from Envision Artopia and Vintage Did It First this last weekend, don't miss the rest of the action.

To get your tickets and see the schedule check out: http://mnfashion.org/
And make sure you follow the events on twitter! #mpsfw

XOXO TRAX

TRAX Fashion Magazine Spring 2012 Issue is HERE

http://issuu.com/traxfashionmagazine/docs/spring2012issue

ENJOY :)



xoxo TRAX

Looking For A Fun & Fabulous Weekend?

Hey Twin Cities fashionistas! Looking for something fun to do this weekend? Why not have a Girls Fashion Night Out on the Town! We've scoped out two great shows going on this Saturday, April 14th.

Over on the University of Minnesota campus, Scrubbed Into Fashion: Africa is happening at 7:30. This creative competition invites designers to create African inspired garments completely out of medical scrubs and proceeds help benefit Smile Network International, which funds surgical missions to children in need! So get glammed up for a good cause! Tickets are only $10-25! For more info check out the Facebook event page here: Scrubbed Into Fashion: Africa

Also happening in Minneapolis is Envision: Artopia! This year marks the 10th season anniversary of the show and it promises to be a fantastic night. Featuring collections from local designers and boutiques, it's the perfect opportunity to see the latest in Minneapolis fashion. Portions of the proceeds benefit Free Arts Minnesota so have a fun night out with the girls and help support our local art scene! General Admission tickets are only $20! For additional info and tickets, check out the Facebook event page here: Evision: Artopia Spring 2012

XOXO,

TRAX

By Emilie Radigan

Spring Nail Trends: Color Color Color!

This season is saying good bye to the nudes and neutrals on our nails and hello to all sorts of fun spring colors! Be sure to check out all the fun new Essie colors like Navigate Her and Play Date and if you want to glam it up, just add a coat of Essie's Lux Effects to really make it shine!

Navigate Her + As Gold As It Gets

Play Date + Shine Of The Times

XOXO,

TRAX

By Emilie Radigan

Photos by Greg Dryke

New 'Photoshop Law' Passed in Israel

This week the Israeli Government passed a law requiring that all models must have a BMI (Body Mass Index) of at least 18.5 and be able to show medical proof of their weight. The law also requires advertisements to print disclaimers if the models have been photoshopped in the ad. Under this law, it’s been estimated that about half of all professional Israeli models will have to gain weight in order to continue working.

Israelis are hoping to promote healthier body image by banning underweight models from industry.

Supporters of this new law stress that it was created to promote a healthier body image as 2% of Israeli teenage girls suffer from eating disorders. Yet others feel that the law places the importance on weight rather than health. After all, some girls are naturally skinny and can’t gain the weight, but that doesn’t mean they’re unhealthy. In an interview with BBC News, top model Adi Neumman said she wouldn’t qualify for jobs as she has a BMI of 18.3, yet she eats well and exercises.

TRAX

By Emilie Radigan

Dress to Impress!

TRAX is having a party!

Dress to impress, and have a ball with all of us here at TRAX.

Miffed With the List

So of course the blog sphere is humming with posts about the Academy Awards on Sunday, but who can ignore Award Season?? And while yours truly wasn’t able to watch the red carpet or the awards live because I have bills to pay, the first thing I did when I got home was jump online to check out the highlights and, of course, the best and worst dress list.

One of my favorite news sources is the Huffington Post and Sunday night their giant headlines were all about the Oscars. Yet when I took a look at their best and worst dress list I was surprised at some of their worst picks. Certainly some of the stunning starlets weren’t among the best dressed, but they better deserved a slap on the wrist than a slap in the face.

For instance, Gwyneth Paltrow is usually the darling of the fashion world. Yet this Sunday found her in an unfavorable ranking.

The cape might be a little much, however it’s an elegant and chic silhouette by Tom Ford and the white color draws out the warmth in her skin tone beautifully. Together with the sleek hair-do and minimal adornment, she presented a beautifully simple, modern elegance on the carpet.

The other pick I disagreed with was the lovely Emma Stone in Giambattista Valli.

XOXO,
TRAX

By Emilie Radigan

Bat Your Lashes with Confidence

Looking for mascara that doesn’t clump and actually gives you sky-high lashes like every advertisement claims?  Try Clinique’s High Impact Mascara in black for a bold and sexy look.  Even though it is a steeper price compared to other mascaras (at about $15), splurge just this once and trust us.   You’ll feel guilty-free when you see the results! 

Try for yourself this TRAX recommendation and let us know what you think!

XOXO,
TRAX

By Courtney Wolf
Photo Cred www.clinique.com

It's Never Too Early to Jump Into Spring

Winter got you down? Do you find yourself dreaming of flowers and laying in the grass while the warm sun beats down on you? If you do, then you (like many of us) have hit the winter blues. Its that awkward time of the year where spring is close enough to want it but far enough away that you can't quite feel it. To help with this we prescribe a healthy dose of color to brighten your pre-spring purgatory.

3.1 Phillip Lim

Take those neutrals you have been rocking all winter and start to introduce some pastels or splashes of solids to get that spring feel without freezing in the winter cold.

Reed Krakoff



Diane Von Furstenberg



XOXO,

TRAX

By Nick McHenry

Photo Cred www.dvf.com, www.vogue.com

Reality of Fashion Week

Hope this gives you a nice little giggle!

XOXO,

TRAX

Photo provided by Lucie Mulligan

Avoid the Grey

Two weekends ago on February 4^th, TRAX staff member Madeline Riebe ventured to the annual Avoid the Grey fashion show hosted by Uptown’s favorite boutique for young, edgy, and eclectic styles: Cliché.

While the surrounding neighborhood seemed quiet and drab, entering the grand warehouse venue was like walking into a hip, undercover New York club. Upbeat techno music enhanced by a pop harp player boomed throughout the building as an artistic medley of psychedelic video clips projected on the wall. Fashionistas in high heels, LBDs, mink shawls, thick-rimmed glasses, and red lips were everywhere, clutching onto fancy drinks and mingling with Minneapolis’ happening in-crowd while getting their chance in the spotlight as professional photographers shot away.

However, no traditional runway or designated seating was to be found. Instead, five giant white boxes were dispersed throughout the room, each with several “peep holes” cut out for spectators to peer into which provided for an usual, interactive experience. Inside the boxes housed the creative visions of amazing local designers. Looking into them was like entering a fantasy world of fashion complete with complex scenery and dramatic lighting to evoke a personal message.

Rather than more marketable garments, the models were dressed in incredible, bizarre, artistic and extravagant costumes and makeup and had to act out their role in the scene. From a horned, woodland goddess to a glam Amazon woman in 12-inch yellow lace heels, each box awakened a unique perspective. Could this creative approach to apparel design be the new trend in fashion shows?

Avoid the Grey definitely pushed fashion “outside (or inside, rather) the box” and was a must-see event of the year.

Sad you missed out? Don’t worry, with Minneapolis/St. Paul fashion week approaching, here’s a list of other jaw-dropping shows to attend:

MNfashion Emerging Designer Showcase

Februrary 20^th, 6:00 pm @ CO Exhibitions Space

The Shows

February 21^st, 6:00 pm @ 514 Studios

RESURGENT

February 23^rd, 7:00 pm @ Amsterdam

Parc Boutique Trunk Show

February 25^th, 12:00 pm @ Parc Boutique

SnowGRADE  

February 25^th, 12:00 pm @ Architectural Antiques

Check out http://mnfashion.org/ for more info on the events

XOXO,

TRAX

By Madeline Riebe

Photo Cred Madeline Riebe

Pinterest

We have a Pinterest!

If you don't know what this addicting site is, you are missing out. This site acts as a virtual pin board for pictures and links you come across as you are searching the web. It is a great resource for remember where you found those to die for heels, or to just be inspired.

Be careful though! It's addicting.

XOXO,

TRAX

By Lacey Braun

Photo Cred www.pinterest.com

Dip-Dye Hair

Looking for a change from your boring, same-old hairstyle? Turn up the drama by bleaching the ends of your hair and then adding striking hues.  This trend has started in 2011 and is extending into 2012 with stars like Kate Bosworth, Rihanna, and Carrie Underwood strutting down the red carpet with streaks, washes of pastels, bright dyes, and dip-dye looks.

XOXO,
TRAX

By Courney Wolf
Photo Cred www.cosmopolitan.com, yourbeautysecrets.tumblr.com

Bootie Bootie Booties, Rocking Everywhere

As the winter months rage on, the tall boot style trend does as well. You can find these types of boots almost everywhere. Including but not limited to; Target, Zappos.com, DSW, and Amazon. These boots go with absolutely everything, not to mention the fact that they are just plain beautiful.

Frye Mirabelle Slouch

Frye Billy Hammered Stud

Jessica Simpson Ambery

Steve Madden Torrii

Frye Jane Strappy

Minnetonka Moccasin Front Lace Knee

Hope you enjoyed the foot candy!



XOXO,

TRAX

By Justine Tutewohl

Photo Cred http://www.funkyfashiontrend.com/, http://www.piperlime.com/

Goodbye to a Legend

On February 11, 2012, music lost one of its greatest stars. Whitney Houston died at age 48 in her hotel Beverly Hills, just one day before the Grammys.

She is famous for her powerful and majestic voice and her songs; such as “I Will Always Love You” and “I Wanna Dance With Somebody”.

Her impact on music will continue long after her time. While the world has lost a star, the sky has gained one. R.I.P. Whitney.

XOXO,

TRAX

By Justine Tutewohl

Photo Cred http://www.lyricsystem.com/

Spring is In the Air

Spring 2012's most wearable fashion trends you don't want to miss out on.

Which trend is your favorite?

XOXO,

TRAX

By Justine Phan

Happy Valentine's Day!

Valentine’s Day is just around the corner! Here are  5 spectacular V-day outfits that are sure to spice up your date , or make you feel sweet at home while curled up with chocolate and watching the latest Nicholas Sparks movie.

Spice up your night with this sexy little get-up.

Victoria’s Secret – Embroidered Eyelet Babydoll

Snuggle with you dog and watch The Notebook.

Victoria’s Secret – Pillowtalk Tank Pajama



Stroll through the park with your valentine.

Forever 21 – Ponte Knit Bodycon Skirt

Hit the club with your girls for a night to remember.

Charlotte Russe – Ruffled Panel 2-Fer Dress

Give your valentine a sweet and elegant surprise.

Oscar de la Renta Sleepwear Print Georgette Chemise

XOXO,

TRAX

By Ashley Amland

Photo Cred: http://www.victoriassecret.com/, http://www.forever21.com/, http://www.charoletterusse.com/, http://www.shop.nordstrom.com/



We Heart You!

Happy Heart Day from all of us at TRAX!

Your amazing style gives us palpitations.

XOXO,

TRAX

By Lacey Braun

Photo Cred http://www.cafepress.com/

Denim Double Take

[Caution readers: Coming up is a trend that could go horribly awry. Please handle with care and good fashion sense.]

This spring retailers are bring back the 70s and 90s and switching things up by putting denim on the top half of the body rather than your bottom [half]. Jean jackets and denim inspired cotton shirts and dresses are making their way back onto the shelves and racks and into our closets this season. But this TRAX writer is a little hesitant to get too excited because I dread seeing a jean jacket paired with jean pants. ICK. But if one can style it right, this trend can turn into a cute fashion twist. To demonstrate I created two outfits using this denim double take trend.

First outfit is a denim inspired cotton shirt dress that, while it’s still a little chilly out, can be paired with legging and boots and accessorized with a scarf or necklace or a cute pair of flats in the warmer months for a light, casual day look.

 

My next outfit has a little more of a twist. I took a denim mini dress and paired it with a bright floral skirt for a fun spring to summer look!

Remember, stay away from denim on denim, especially if they are the same shade. No one wants to look like a cowboy at junior prom in a denim tuxedo.

XOXO,

TRAX

By Emilie Radigan

Photo Cred Emilie Radigan